The RED Camera is something that has won the hearts and minds of independent film makers and local TV stations alike. This is a professional grade, 24fps, full 1080p camera. Sure it might not give the quality and features that professional studio cameras that Sony itself makes, but for the market that it targets, it offers everything and more at a price that has been very affordable compared to the alternative.

Now enters Sony, who showed off a prototype “entry level 35mm” camcorder at this years NAB. Sony has promised that the camera will be for everybody and will indeed be ready by this time next year. The things we currently don’t know about the camera are resolution, codec support, dynamic range, etc but just the announcement alone is noteworthy because of the quality everybody has come to expect from Sony camcorders in the professional world. Plus, for the target audience we mentioned, this presents another choice and competition is always a good thing (for the consumer, anyway).