Sony Ericsson Posts Surprise Profit

It’s no secret that the Sony Ericsson team has been in trouble the last few years. They have no clear strategy and a wide support of OSes, including Symbian, Windows Mobile, Android and some in-house Sony OSes as well. Regardless, Sony Ericsson posted a €21 million, besting analysts who were expecting a €128 million loss. This marks their first profit since Q2 of 2008. SE managed to bump the average handset selling price to €134 on 10.5 million sold compared to the 14.5 million sold at an average of €120 a year prior thanks, in part, to the launch of its X10 and Vivaz. However, all of this comes at a cost of a decreased global market share of 5% to now 4%. Also to help with this profit was a slashing of employees and some facility closing so this might end up being a short term win. However, we hope that this gives Sony Ericsson enough time to be formulating what we hope is a strategy behind closed doors and will begin some form of road map and not random headsets. A starting point for them would be to leverage the Playstation Brand and PSN Network? A PSP Phone with access to all PSN content and PSN friends list? That would put them right in par with the Windows 7 Series Phone Xbox Live integration and the new gaming network that will be introduced in iPhone OS 4.0.

[Via WallStreet Journal]