Sony Kicks Competition With The Karate Kid

Oh man, you gotta love puns. Sony blocked the competition this weekend with the Karate Kid? Sony roundhouse kicked box office gold, all the way to the bank! Anyway, the puns are endless but the number of viewers were limited and Sony was able to fend off other big movies (like the A-Team, which is a fantastic movie by the way; I recommend checking it out) and be the number 1 movie at the box office by a wide margin.

  1. The Karate Kid ($55,655,805)
  2. The A-Team ($25,669,455)
  3. Shrek Forever After ($15,770,491)
  4. Get Him To The Greek ($9,942,405)
  5. Killers ($8,008,007)

This marks the debut film for Jaden Smith, son of Will Smith and Jackie Chan’s second highest opening, next to Rush Hour 2. The film worked with a $40 million budget, meaning Sony is already clear of costs for the movie and can only have further success here from its international release, as well as continued box office presence and eventual Blu-ray/DVD and download releases. I have to also congratulate Sony on selling the movie. Reviews in general have been extremely positive for the film but what the Sony marketing team was able to do for the film was to convey the story. It didn’t try to relieve the memory of the past Karate Kid films and it didn’t try to sell it on random action scenes. Instead, it told the audience the story conveyed by the film and the audience turned out in flocks to see it.