WTF: Why Do Digital Copies Expire?

So you might have seen the post about my PSPgo experience. Well during that time, the movie we wanted to watch on Blu-ray was The International, from Columbia (aka Sony) Pictures. To my surprise, when I opened the box, there was a digital copy of this movie as well. I have actually owned this movie for a very long time, but this was the first time I had opened it. I always like to have digital copies because I can load up my PSP, iPhone or iPad with some legal movies and take them around. So it came as a bit of a surprise when I typed in the code into iTunes and discovered that my code had expired. I checked the date inside of the movie and it states, 6-2-2010. Of course I would just miss it by a month when its been siting on my shelf for over a year.

Now sadly, this is not the first time this has happened. Warner Brothers’ “The Matrix” comes with a digital copy which also expired on me, meaning this is not a Sony issue. But seriously, wtf? Isn’t the point of a digital copy to detour illegal downloads and give the consumer another reason to buy the Blu-ray? From another perspective, that also means that I paid for that digital copy right? Thats part of the premium price of a Blu-ray. So are they now taking away a feature that I have paid for? Plus, if this copy was sitting on a shelf for a long time, then the consumer finally gets a chance to watch it a year or more later, they are screwed out of a feature they thought they were getting.