Although Sony released “The Karate Kid” just a little over a month ago and “Grown Ups” a little over two weeks ago, the company’s presence remains strong at the box office. The comedy “Grown Ups” has so far bagged in $123 million worldwide on a $80 million budget. This is the 11th Adam Sandler movie in the past 12 years to reach this level, and no other actor has had that many live-action $100 million movies in that timeframe. This is all the better for Sony as 90% of Sandler’s roles are with Sony Pictures. “The Karate Kid” proves that as a family picture, it continues to have long legs. Working with only a $40 million budget, this reboot has so far snagged $209 million at the worldwide box office. Both of these are fantastic for Sony, during a time where some big box office hits are barely pulling their expense like “The Last Airbender” and “Knight and Day.”

Sony has also been steadily been marketing “Salt,” starring Angelina Jolie, for a July 23rd release. From the obvious trailers before movies, Sony has also kept a nice commercial presence of the movie on air, during prime time. Also, Sony has a nice movie tie in with Royal Purple Oil for cars, featuring a sexy Aston Martin and Salt.