This new commercial from Sony pretty much says all it needs to say. Sony is no longer just concerned with Nintendo in the handheld gaming market but is very well aware of the fact that Apple has taken a big leap with the App Store and the cheap games it offers. The message here is simple: on the PSP, you can get high quality games starting at $9.99. Sony also offers the Mini games as well which have a starting price of $2, but those are more like the content and sometimes straight ports of games on the App Store. Being a lover of my iPhone, I have to say that although the games on the Apple platform are fun for a few minutes, they are nowhere near the quality of a game designed for the PSP, especially AAA titles like God of War, Final Fantasy and LittleBigPlanet which offer far superior graphics, depth, and storyline. Of course, price plays into all of this as well and I think Sony is on the right track. It needs to further increase the presence of the PSP and let gamers know of the variety of titles it has, including Minis. From there, Sony needs to reach to the small time publishers of the App Store and let them know that the content they create is welcomed on the Playstation platform and then formulate a delivery method so they can actually pass those games to Sony.

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