As I’ve pointed out in prior articles, Sony and Disney have had many partnerships together. They both decided to tackle Blu-ray and set up online and television campaigns to promote the format. From there, they each had their own respected “tent events” in major cities where they would show off the technology to the consumer and help educate them. Well recently, Sony and Marvel (a division of Disney) teamed up on the animated front and there now comes news that Sony and Disney will be teaming up on the 3D front as well.

Starting this holiday season, the only way to get Walt Disney’s mega hit, Alice in Wonderland, and their animated film, Bolt in 3D will be on a Sony. That’s because with the purchase of any 3D Sony Bravia television, you’ll receive a copy of either title. Lori MacPherson, general manager of Home Entertainment for The Walt Disney Studios said,

 “We are excited to partner with Sony on 3D offerings and to offer consumers their first chance to experience one of 2010’s top 3D films and the amazing spectacle of Wonderland in their very own homes,” Lori went on, “We recognize Sony is a leader in HD hardware and we know movie lovers will enjoy the immersive content that is a part of Disney’s 3D titles.” 

For the 3D campaign itself, both companies will again want to help educate both the consumer as well as retail chains to give them the proper knowledge about 3D and how it can benefit them. From there, the campaign will take form in other promotional offers, as well as television, online, social media, and print campaigns which will ramp up even further as we near the holiday season.