Via a software update, Bravia owners with internet capability can gain access to a new widget/app from the BBC, the iPlayer. The iPlayer will the be located in the XMB, along any other app you might have.

 “The service will give users the option to watch their favourite television programmes from the last seven days, at a time that suits them from the comfort of their living room,” says Sony. 

Sony went on to say:

 “We are delighted to be able to offer BRAVIA customers this added entertainment functionality giving users the ability to watch and manage their favourite programmes at the click of a button,” says Christian Brown, senior category marketing manager. “We are really excited to be partnering with the BBC to bring it’s fantastic service to the 2010 BRAVIA television range.” 

So there you have it folks, just check your software update section on your Bravias XMB and you will be promopted to download this. Best of all, prior to this, you needed to have a dedicated device plugged in like the PS3 or the Bravia Internet link but this update will be built right in.