Box Office: The Virginity Miss (Sept. 24-26)

by Sohrab Osati | Sep 27, 2010 | 7 comments
Sohrab Osati


During the last weekend of September, Sony released The Virginity Hit witch turned to be a giant miss while its other hold-overs continued to do well with titles like Resident Evil: After Life and Eat Pray Love continuing their worldwide expansion. The Virginity Hit made a total of $301,885 at 700 locations which is considered to be one of the worst openings on record. The plot centered around a comedy about three pals documenting the progress of their socially-awkward friend who tries desperately to lose his virginity. The selling point of this film was how these friends would film and upload their friends life on YouTube and the humor and drama that it would cause. But as many YouTube videos that fail to get their 15 seconds of fame, this film failed to capture the audience that it was intended for as well.

Slipping to the number 4 spot, Sony’s Easy A continued to be a draw to audiences, grabbing another $10.6 million, down 40% from last week, putting its total earned to $33.8 million on the $8 million budget. Down 3 spots to number 7, Resident Evil: After Life is officially the highest grossing in the series, capturing $4.9 million this weekend, putting its world wide total to $205 million on its $60 million budget. This puts it ahead of Resident Evil: Extinction, the prior record holder Resident Evil title that sat at $147.7 million for its world wide total. Other Sony titles like Takers is down to number 9, down 46.4% from last week, putting its total to $54 million on its $32 million budget. No worldwide release yet for this title. Speaking of worldwide, The Other Guys has added a total of $8 million from its international release, putting it at $125.8 million gross. Eat Pray Love, the Julia Roberts drama, has an even bigger worldwide gain, adding $19.9 million to its gross, putting the title at $98.8 million total. Expect Sony’s early summer hit Salt to bow out of theaters soon with $279.8 million bagged already.

  1. Wall Street: Money Never Sleeps ($19 million)
  2. Legend of the Guardians: The Owls of Ga’Hoole ($16.1 million)
  3. The Town ($15.6 million)
  4. Easy A ($10.6 million)
  5. You Again ($8.4 million)