Three of the biggest studios, Sony, Disney and Warner Brothers are in talks to offer consumers movies for $30 a showing after their run in theaters. The plan is to partner up with In Demand, Time Warner and Cox Communications to offer movies to view at home right out of theaters, instead of waiting three to four months for their Blu-ray and DVD release. Also in talks is the possibility of offering a streaming option for internet-linked consoles like the PS3 and Xbox. The CFO of Time Warner said they will likely experiment with this service early next year.
There has been testing for a similar service. Sony tested the market with the movie “Handcock” and “Cloudy with a Chance of Meatballs” in 2009 for $24.95. The Tokyo-based owner of Sony Pictures hasn’t announced plans for another movie through its TV sets and I didn’t find any results of the testing.
We all know that DVD sales are declining but I honestly would rather buy a Blu-ray for around $20-$25 on the first week of its release instead of paying $30 to view it once at my house right after the movie is pulled from theaters. This is obviously a very premium service which has good potential, but I’m not sure how many would pay for it. A service where movies that are still in theaters that can be viewed at home would be a better solution and be more profitable I believe. Grab five or six friends, split the cost and enjoy a new movie at home that’s still in theaters.
I personally am a huge movie lover. I go to see movies in theaters almost weekly and the high cost of ticket prices aren’t fun but that doesn’t stop me from going. This home film viewing service isn’t one for me because if I don’t catch a movie in theaters, I’ll rent it or buy it on Blu-ray. Would any of you guys pay $30 to see a movie that’s in between movie theater and Blu-ray/DVD release? We’ll see if it happens.
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