Box Office: The Social Network Connects


This weeks big film, The Social Network, made tons of friends at theaters, bringing in $22.4 million on its $50 million dollar budget which is slightly higher then the original $40 million reported budget. Although a highly-talked-about film on social networks like Facebook, Twitter and MySpace where the movie was ironically heavily advertised, Sony did not rely just on that; marketing the movie was the “dramatic, generation-defining rise of the world’s youngest billionaire” (“You don’t get to 500 million friends without making a few enemies”). Distributor Sony Pictures’ exit polling indicated that 53 percent of the audience was female and 55 percent was aged 25 years and older. The movie also fared much better thanWall Street: Money Never Sleeps $19 million open which had much greater star power behind it.

Sonys other hit, Easy A continues to please audiences, down only 36% and gaining another $10.9 million for a $44.7 million world wide total. Resident Evil: After Life has also added another big chunk, $31 million, to sit at a worldwide total of $236.2 million, well ahead of other Resident Evil titles while it calms down at U.S. box offices. Action and crime flick, Takers lost more then 50% of its audience this weeks, but still well beyond its $32 million budget with a cool take of $56.1 million. Holdovers The Other Guys is at $139.9 million, Eat Pray Love hits $119.4 and Salt near a new milestone with $284.5. The Virginity Hit continued to miss, grabbing another $48,623, down 83.9% for a whopping total of $535,249 on its $2 million budget. I don’t expect the movie to cross the $600,000 mark too easily, if at all.

  1. The Social Network ($22.4 million)
  2. Legend of the Guardians: The Owls of Ga’Hoole ($41.2 million)
  3. Wall Street: Money Never Sleeps ($58.9 million)
  4. The Town ($77.1 million)
  5. Easy A ($44.7 million)