Last week, we talked about the Sony Ericsson Xpera X10 coming to Best Buy on October 24th and the possibility of it being an exclusive product over there. We now have confirmation that indeed, Best Buy will be the only store, outside of Sonys on Sony Style stores to carry the Xperia X10. This AT&T only phone will be offered for $99 with a two year contract which is not bad at all, considering all other similar phones retail for around $149 or $199. Sony is also be pre-loading in the Xperia X10 what it called the “The Essential Taylor Swift Experience,” which is meant to promote the new Tayler Swift album that will be released on October 25th by none other than Sony/BMG. Including will be two albums, a new single, ringtone and video content, and access to her new album. And interesting promotion at a very intriguing price.
Hit the jump for the full press release.
It’s an Exclusive Holiday at Best Buy Mobile® With Launch of Four New Smart Phones
Pre sale begins today on all four exclusive devices: Sony Ericsson Xperia™ X10 in White with The Essential Taylor Swift Experience, Dell Streak™, HTC Surround™ based on Windows Phone 7 and White Samsung Fascinate™
MINNEAPOLIS – Best Buy Mobile has the most smart phones under one roof and, this holiday, it is adding to that selection with several exclusive smart phones as well. Best Buy Mobile, the mobile specialty retail unit of Best Buy Co. Inc (NYSE: BBY), today proudly announced the exclusive launch and pre sale of four dynamic new smart phones. The lineup includes:
Sony Ericsson Xperia X10 in White on AT&T with the Essential Taylor Swift Experience
Customers can only get this experience here – with the exclusive white version of the X10 plus music and media from one of this Holiday’s hottest artists. The phone retails for $99 with a new two-year activation and will be in stores on Oct. 24.
The ultimate media pack of Taylor Swift content includes:
Taylor Swift’s self titled and ‘Fearless’ albums
Her new single ‘Mine’ along with the Ringtone and Music video
Plus, get access to all of the music from the new “Speak Now” CD on the Oct. 25 release day.
Additionally, there is an exclusive accessory pack for the White X10 that includes a Skin for the phone and matching headphones – the fan’s essential!
The X10 runs on the Android operating system and features:8.1 MP camera
Large 4″ WVGA capacitive touch display
1 GHz Snapdragon processor
Timescape™ – Easily manage Facebook™, Twitter™, Email & more in an animated deck-of-cards format
Mediascape – Photos, online photos, videos and music all in one place, plus music links to YouTube™.