Although Sony Ericsson isn’t yet a standard name for those outside of the tech world in the US, with the likes of Apple’s iPhone and Motorola’s Android dominating the news, Sony has still made big strides. The once-sinking division of Sony has now made profit for three consecutive quarters and all of this was really prior to their big Android push with the Xperia X10 and X8 models. So it would only make sense for them to expand into new platforms like Windows Phone 7, right? “Not so fast,” says Sony Ericsson France CEO Pierre Perron. During a recent interview with French newspaper Les Echos, Perron did confirm earlier rumors that Sony had indeed been in talks with Microsoft, but decided against the idea because it would “run the risk of standardizing our smartphones,” adding that (roughly translated), “we would be obliged to fight only on design and price, which we want to avoid.” Although this might be sad news for a Windows Phone 7 fan, the strategy makes sense and I’m not even touching on the so-called “standardizing” effect that Perron noted. Instead, if we look back at Sony’s history, the company has a tendency to stretch itself too thin, offering a barrage of products at every price point and every taste and thus not being able to adjust and adapt to new trends fast. Instead, if Sony takes the Apple approach and focuses on fewer products, yet more solid build and software, they can stand to achieve a much bigger flowing and thus sales which is what it’s all about at the end of the day.

[Via Les Echos]