Box Office: Audiences Enter World of TRON


28 years after the original Tron was released, audiences were again wowed by the storyline, premise and breath taking 3D visuals of the series and showed up in droves for Tron Legacy while not many cared for a picnic with Yogi Bear and fewer even wanted to go on a date with the all star cast of How Do You Know.

Downloading a total of $43.6 million from 5,600 screens at 3,451 locations Tron Legacy was able to easily beat out prior December openings like The Day the Earth Stood Still and other newly released films like Yogi Bear and How Do You Know. Though in the past, other reboots like Star Trek ($75.2 million) and 3D spectacular Avatar ($77 million) were able to open to higher numbers then Tron Legacy, it’s important to note that Tron had a much more niche market, being based around a computer world premise and the original film itself was always considered a cult like film. To counter this, Disney relied heavily on promoting this film as the next big 3D spectacle, and allocating 2,424 locations to present the picture in that format, accounting for 82 percent of the gross for the $170 million film.

Yogi Bear on the other hand wasn’t able to tap into the 3D magic of Tron Legacy, pulling in $16.7 million on close to 4,900 screens at 3,515 locations. Though the film has always been a popular cartoon and great appeal for the young and the elder who grew up with it, it still didn’t make the audience want to turn up for the film itself. 3D also played an important roll in Yogi Bear‘s gross,  show ing 2,011 3D theaters, which accounted for 57 percent of the gross. Luckily, Yogi Bear doesn’t have the bid budget hurdle of other animated movies, costing only $80 million to make while other animated films can easily cost twice as much.

Though both were much smaller films with much less appeal, both The Fighter and Black Swan were able to pack solid gains. The Fighter, aimed at being a boxing family drama expanded its reach to 3,000 screens at 2,503 locations, beating out an estimated $12.2 million from audience members. Black Swan on the other hand, with even a smaller audience target still pulled in $8.3 million on 1,150 screens at 959 locations. Though that might not seem like a large take, we have to take in the premise of the movie, a twisted psychological thriller centered around the ballerina world. Unfortunately for Sony Pictures, audiences didn’t want to vacation again, as The Tourist was only able to grab an additional $8.7 million, putting the $100 million romantic thriller at $30.7 million ($53.1 million world wide)

As it turns out, audiences didn’t know that, How Do You Know, starring Reese Witherspoon, Owen Wilson, Paul Rudd and Jack Nicholson was being released this weekend. The romantic comedy was able to only pull in $7.6 million on 2,800 screens at 2,483 locations, below last month romantic comedy, Morning Glory which made $9.2 million. Though the Sony Pictures film and last release from Sony till The Green Hornet had star power, there seemed to be little marketing on behalf of the movie, instead hoping that fans of the actors and day time show viewers would turn up for the movie. To make matters worse, the romantic comedy has to deal with a $120 million budget, something that it will never recover.

Other weekend holdovers include Disney’s own Tangled. Though the film lost most of it 3D screens to Disney’s own Tron Legacy, down from 2,300 to 800, the film still grabbed another $8.7 million, putting the films current gross at $127.8 million ($225.6 million worldwide). The Chronicles of Narnia: The Voyage of the Dawn Treader had a much better second weekend drop, compared to the first two Narnia films, dropping 48 percent to an estimated $12.4 million, putting the film at $42.7 million ($166.4 million worldwide) which is still far below past two entrees. In the films second to last showing, Harry Potter and the Deathly Hallows Part 1 gained another $4.8 million, putting the films current standing at $265.5 million ($824.1 million worldwide), placing the film now in 5th place for the Harry Potter series. With each film nearly making $1 billion at the box office, Harry Potter will go on to be the most successful movie franchise of all time.

Box Office Results:

  1. Tron Legacy$43.6 ($66.6 million total worldwide)
  2. Yogi Bear$16.7 million ($16.7 million total worldwide)
  3. The Chronicles of Narnia: The Voyage of the Dawn Treader$12.4 million ($166.4 million total worldwide)
  4. The Fighter$12.2 million ($12.2 million total worldwide)
  5. The Tourist$8.7 million ($53.1 million total worldwide)