During CES, I had the pleasure to have some great conversations with different Sony engineers and get their takes on different products and features from Sonys many current and future offerings. In the mix of all the many different product launches and 27 new Bravia models from Sony, I both noticed something interesting and later confirmed something that seemed to have gotten missed by almost all other outlets. Sony has ditched the $50 3D transmitter bar on all of their 2011 3D TVs. With the current model of Bravia’s in the market, only the high end model, the LX900 offers 3D built in with no transmitter bar where the rest of the series like the HX and EX were dubbed 3D ready, meaning that you could buy a 3D transmitter bar and give it 3D. But with all 2011 Bravia models, 3D will be built in no transmitter bar needed. What’s even more amazing is when you take in the fact that 16 of Sony’s 2011 Bravia’s will be 3D, starting with models as small as 27-inches which will place them well under the $1,000 price and in the price range of many consumers.

 Improvements to this year’s 3D models include panel drive enhancements that deliver quicker response time helping to reduce crosstalk, 5:5 pull down for a more realistic cinematic movie experience, built-in 3D emitters on all 3D models.
Expanding the 3D content users can view, the new BRAVIA 3D capable models can display 3D images taken with Sony’s new Cyber-shot cameras like the DSC-WX9 via USB input.