Sony Makes $887 Million Net Profit in Q3, Sees Rise in Sales in Most Divisions

by Sohrab Osati | Feb 3, 2011 | 0 comments
Sohrab Osati


Sony has just announced their Q3 Holiday results with ¥137.5 billion (approximately US $1.68b) operating income and a total of $887 million in net profit. Compared to 2009, this is actually down by nearly 6% though this is mostly due to a 5% stronger yen and not an actual reflection of the companies performance. Sony’s Consumer, Professional and Devices  division dropped 47 percent to ¥26.8b ($327.3m) as margins have shrunk, thanks to the global recession, factored with already fierce competition between rivals like Samsung and LG. On the other hand, Sony’s Networked Products and Services (which includes the PlayStation brand) saw a dramatic 134% jump to ¥45.7b ($559.78), helping offset the decline of the consumer products.

The good  news for Sony is that in midsts of all the woes mentioned above, the electronic giant was able to raise unit sales in almost all divisions compared to 2009. Bravia sales were up 2.5 million, totaling 7.9 million. Video cameras was able to sell only .1 million more, an expected decline with most portable devices now having some form of video capturing method built in while Compact Digital Cameras saw a 1 million unit sales increase. The now profitable PlayStation division saw the PS3 lose .2 million units compared to the 2009 Q3 but is ahead of 2009 sales. The PlayStation 3 saw a total of 13 million unit sales in 2009 while the company now sits at a healthy 15 million units sold and still has another quarter to go. The same cannot be said for the PlayStation Portable which saw sales slip .6 million units, down to 3.6 million units. Now in its 11th year, the PlayStation 2 still managed to sell 2.1 million units, on par with the year prior.

Software sales on the other hand were a completely different story with sales raising both on the PS3 and the PSP. PlayStation 3 software sales were up an amazing 10 million units, with 57.6 million pieces of software sold. The PSP, though down in hardware sales also saw an increase in software consumption with a 1.5 million unit increase to sit at 16.5 million units of software sold. The PS2 on the other hand took a big hit, seeing a 5.9 million unit drop, down to 5.3 million.

[Via Sony]