Well UK fans, wonder no more. Sony Ericsson has announced that on  March 31st, the Xperia Play, previously dubbed as the PlayStation will be released to the legion of smartphone fans who want some gaming love on the go. Sony had originally aimed for a late March release and I guess they were spot on. For those unfamiliar, previously we covered the specs and games that make the Xperia Play.  One thing that will be different during this Android based smartphones launch then the previous offerings from Sony Ericsson is a large media campaign; in fact the biggest for Sony Ericsson.

 “We are currently still in commercial conversation, but I’d be surprised if we didn’t see Xperia Play appear in other channels,” Sony Ericsson marketing director for UK and Ireland David Hilton 

The Xperia Play is set to be available from every single mobile retailers and operators in the UK. With games like Bruce Lee Dragon Warriors, Tetris, Star Battalion, Crash Bandicoot, FIFA 10 and The Sims 3, plus thousands of other Android games, Sony is hoping to gain the attention of gamers and none gamers a like with the first smartphone centered around gaming.

[Via MCV]