Those of you who own a Sony Ericsson phone will as of today notice a change when you access the Android Market. Traditionally when opened, you would be greeted to Apps, Games and My apps category. Now, you will notice that My apps category is gone, instead replaced by a Sony Ericsson channel. First, no need to fear, those of you who liked the My apps category can still access it by simply pushing the menu button. So what is this new channel? Sony Ericsson has taken the first inititative among Android handset makers, though we believe many are/will follow shortly and created it’s own channel, only visible to those who own Sony Ericsson handsets. Within the channel, you will find special apps that are designed and catered to Sony Ericsson phones. As Sony put it:

 – Provide recommendations to help you find the best games & apps that enhance your Sony Ericsson ‘most entertaining’ experience.
– Provide a way to easily find original apps from Sony Ericsson such as Timescape plugins etc.
– From time to time offer exclusive games & apps only available in this channel.
– Help our developer partners promote their apps & games giving them a highlighted market space to our consumers. 

Those who own are looking forward to the Sony Ericsson Xperia Play will probably see a lot of action here, seeing how the phone is gaining some exclusive games like Backstab from Gameloft and will have access to the PlayStation One library, long before other Android phones do.

[Via Sony Ericsson Blog]