Coachella is the Woodstock festival of the 21st century. This three day out door concert which began in 1999 is a festival where music fans can find oldies like Duran Duran, get their rap on with Kanye, explore a tranced feeling with Paul Van Dyk and rock out with Arcade Fire. With 75,000 attendees last year and an expected 100,000 this year, it’s no surprise to see a company like Sony be attracted to a venue where the exact demograph they hope to capture will be there in abundance. During our three day visit, we had a chance to visit the Sony and PlayStation loft and experience why Sony was there and what they had to offer to the crowds, besides a tent with air. The following which was all filmed on a Sony Bloggie Touch, is a small sample trailer for you to see what the PlayStation loft experience was. Over the next several days, we will be putting together a more comprehensive video of both the PlayStation and Sony loft, which were at different locations with different offerings.