For those of you who might have missed the news a few weeks back, Sony is officially killing the SonyStyle name and is instead, rebranding all of their retail stores to simply be called Sony. Continuing this theme, the stores will all see a major overhaul in design and functionality, which will bring them closer to the famous Apple stores while still being exceptionally unique. I had the opportunity to visit the grand opening for the first of these stores and they are simply beautiful. However, the new name and  store design is only part of Sony’s plan. Sony’s Executive Vice President, Mike Fasulo was at the new store launch where he presented the store to the media and answered some questions from the crowd as well. At minute 12, we even get a chance to sneak in our own question. After the jump, you can also find a video trailer we put together to show off this new retail initiative.