If running, biking, and hardcore, sweaty gym workouts are your thing, you might want to pay particular attention to this post. Sony is releasing a new water-resistant Walkman NWZ-W260 this August, which is designed to withstand sweat from intense workouts in any weather condition. The Walkman NWZ-W260 also takes into consideration the value of beings hands-free and cable-free, with a unique design which allows you to comfortably place the unit around your ears and onwards to the back of your head. With eight hours of battery life and quick charge technology, which allows you to gain an hour of playback for only 3 minutes of your time, the Walkman NWZ-W260 MP3 player is designed with users in mind from hardware to software. Sony’s Content Transfer software allows you to simply drag and drop songs from either Windows Media Player or iTunes, as long as they are DRM-free. The 2GB version (the NWZ-W262) will cost you $59.99 while the 4GB version (NWZ-W263) comes in at $79.99.

As always, hit the jump for the official press release.

 Sony introduces new lighter and smaller one-piece, water-resistant W Series Walkman MP3 player for sports enthusiasts

W Series Walkman® Model NWZ-W260

Lightweight, rinsable, wearable, water-resistant design
The W260 series weighs about 24% less and is about 2/3 smaller than previous models.
Quick charge function
Content transfer software
WHO: The new Sony Walkman® – NWZ-W260 Series, features a convenient lightweight,rinsable, wearable and water-resistant headphone-style design that is ideal for fitness enthusiasts.

WHAT: The new Sony Walkman W260 Series, the official music player of the Rock ‘n’ Roll Marathon Series, is designed to conveniently and comfortably accompany its user to the gym, trail and treadmill. The water-resistant frame ensures it can withstand sweat from intense workouts in any weather condition.

The W series Walkmanplayer comes with Content Transfer software that allows users to easily drag and drop music files from iTunes® for Windows®, Windows Media Player or Windows Explorer (DRM free content only). A 2 GB and a 4 GB option will be available. The 2 GB W Series Walkman® player can hold approximately 470 songs while the 4 GB option can hold about 990 songs.1

Endorsed by world-class marathon runner and US Olympic silver medalist Meb Keflezighi, the NWZ-W260 series Walkman playeralso offers a convenient quick-charge function. With only three minutes of charge time, the player can run for up to 60 minutes and full battery life is up to 8 hours.2 The new NWZ-W260 series Walkman player is available in two colors, black and white.

WHERE: Available August 2011 at www.sonystyle.com, Sony Style retail stores and other authorized retailers nationwide. For images and information, please visit www.sony.com/news.

NWZ-W262 2 GB (black or white): $59.99
NWZ-W263 4 GB (black): $79.99

WALKMAN is a registered trademark of Sony Corporation.
iTunes is a registered trademark of Apple Inc.
All other trademarks are the property of their respective owners

*1: Based on 4 minute length at 128 kbps. 1 GB equals 1 billion bytes, a portion of which is used for data management functions.

*2: Actual performance varies based on settings, environmental conditions, and usage. Battery capacity decreases over time and use.