Like clock work and as expected, Sony opened the flood gates this morning by announcing a bevy of new cameras which will continue to build and strengthen the companies Alpha and NEX line of cameras. Sony knows that in order to further gain market share in the DSLR market and to bring in users from the Nikon and Canon crowd, they need more then just dazzling camera bodies. That’s why, along side of their new camera’s Sony also announced three new NEX E-mount lenses, one new Alpha lens and confirmed the rumored LA-EA2 mount adaptor which we had previously reported on that will allow NEX cameras to use Alpha A lenses without losing any functionality. More details, including specs, images and pricing after the jump.

During todays press conference, Sony unveiled three new NEX E-mount lenses that brings the companies total offering to seven, which will begin to ship in October. The three E-mount lenses include:

Sony Carl Zeiss Sonnar T* E 24mm F1.8 ZA specifications

• Focal Lengths: 24mm
• Aperture F/1.8
• Minimum Focus: 0.16m / 0.52 ft
• Weights: 225g (8 oz)
• Mount: E (NEX)
• Model: SEL24F18Z
• Price:
• US: $999
• UK: £ TBC
• EU: € TBC

Sony E 50mm F1.8 OSS specifications

• Focal Lengths: 50mm
• Aperture F/1.8
• Minimum Focus: 0.39m / 1.28 ft
• Weights: 202g (7.3 oz)
• Mount: E (NEX)
• Model: SEL50F18
• Price:
• US: $299
• UK: £ TBC
• EU: € TBC

Sony E 55-210mm F4.5-6.3 OSS specifications

• Focal Lengths: 55-210mm
• Aperture F4.5-6.3
• Minimum Focus: 0.1m / 3.28 ft
• Weights: 345g (12.2 oz)
• Mount: E (NEX)
• Model: SEL55210
• Price:
  • US: $349
  • UK: £ TBC
  • EU: € TBC

Sony also had a new Alpha lens to announce which will also ship in October.