Media junkies are in for some good news today. The PlayStation 3, which currently houses the largest avenues of media access with services like Netflix, Hulu, Vudu, and NFL Sunday Night Ticket, is getting an upgrade from Sony. The new service, which will be available for download later today for PlayStation Plus members (US & Canada) and available to all PlayStation 3 owners on October 11th, will be a free app under the title of Video Unlimited Preview. This new and free app is designed to make browsing the more than 40,000 movies and TV episodes on the PlayStation Video Store even easier.

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PS3 owners will still be able to access the original PlayStation Video Store as they normally would. However, those who choose to utilize the Video Unlimited Preview app will be greeted with an all-new interface, designed to put the content you want, front and center. The all new UI is also powered by Gracenote, which will then give you other similar titles and related movies, creating an endless discovery experience, similar to when browsing IMDB or the iTunes video section. The new UI also features “tumbler search technology,” which ends the pop-up keyboard and, instead, relies on you to scroll vertically through the alphabet. This new enhancement again taps into the Gracenote’s database, allowing you to search by title, actor, director or tag while the system attempts to autocomplete your search. An example would be to type in MAT and the system will automatically give you options like Matrix, Matrix Reloaded, and Matrix Revolutions.

This new interface is expected to make it to other Sony products in the future which also use Video Unlimited, like Sony Blu-ray players.