According to the latest EEDAR (Electronic Entertainment Design and Metrics) report, more than half of game console owners purchased DLC within the last 12 months. The report also said that this 51 percent of game console owners have spent an estimated $875 Million on DLC; and that DLC purchases will surpass $1 billion next year.

Unsurprisingly, privacy was the main concern of the 49 percent of owners that did not buy DLC. And while “Privacy” in the EEDAR report covers too many issues, an analyst working for EEDAR has said that they will break it down more next year.

Other key points from the report are:

• Higher broadband speeds as well an increase in marketing (both viral and direct media) drove DLC growth in 2011.

• A low percentage of people who don’t buy DLC say that DLC’s are of low quality and a major reason why they don’t buy into it.

• No Return Policies, Too expensive, Other free DLC, or No Demo are other reasons people have for not purchasing DLC.

According to EEDAR, overcoming the barriers for entry on DLC’s must be a collaborative effort by publishers, developers, and console manufacturers. Also, converting the 49 percent of consumers that have not yet purchased DLC into active purchasers would generate an extra $600 million revenue growth for the North American game industry.

Discuss:

Have you purchased DLC yet? If not, what do you find are the main barriers that you have to keep you from from purchasing DLC?
Let us know in the comment section below.

[Via EEDAR]