Sony Confirms Production Has Started Again on Alpha A77 and NEX-7

Just last week, we reported that Sony had decided to move its production line for the Alpha A77 and NEX-7 to Chonburi, Thailand. This new location housed an exisiting Sony plant that was modified in order to accomedate the new camera line, after their existing factory was flooded, due to the massive flooding in Thailand. Now, Sony has confirmed that instead of waiting potentially months before their current factory is operation again, that they have indeed moved camera operations to the Chonburi factory. Sony isn’t get making promises on the factories capacity and production time frame, though they believe the next two weeks will be crucial in determining that information. Hopefully this means that Sony will be able to have some quantity of units shipped prior to the holiday rush, though they will be cutting it dangerously close. However, even if they are able to get some shipments in at the last minute, they can still count on the post Holiday shopping where many tend to use up their gift cards and exchange gifts they’ve received, thus giving Sony one more chance to catch consumers.

“We would like to update you that Sony has restarted production of NEX7 in our Chonburi Thailand factory which was not impacted by the flooding.

Since we are just beginning to ramp up production in these new lines, we have just begun restart of production at this early stage; however this is positive news that Sony is getting back on track and recovering from flood impact. Although there are no details to share on production schedule today, we expect within the next 2 weeks to have a clearer idea for you.

Again, thank you very much for your continued patience.

Sincerely,
Sony Customer Care“