Like countless other companies who have entered the tablet wars and have had to reduce their price to gain some form of traction, the Sony Tablet S is taking a $100 off of it’s MSRP to fight for some attention in the already crowded market. The Sony Tablet S was released less than half a year ago to mostly praises for a design that actually inspired, unlike the other Android tablets were just iPad knockoffs. With the Apple iPad juggernaut not showing any signs of slowing down and a lack of advertisement from Sony on their tablet, Sony is hoping that a new lower price point will help attract some new users. The new prices are as follows:

• Sony Tablet S 16GB – $399
• Sony Tablet S 32GB – $499

Still, it’s hard to see how much of an impact this will have, outside of the general tech crowd who will hear about this announcement. Unless Sony puts some form of HP tablet fire sale, it’s hard to imagine that any price cut will matter if Sony isn’t willing to advertise their device. As we pointed earlier, the Tablet S seemed to be one of the few tablets on the market that actually offered something different when compared to other tablets with mostly high praises. Hopefully 2012 will usher in a new era for Sony where they understand that in order for your products to sell, people actually have to know that they exist.

Discuss:

Do you think a price cut is the answer to sell more tablets or does Sony have to do something differently?