The Technical Image Press Association or TIPA as its known, is a European based photography and imaging advocacy group, established in 1991. The group which holds a prestigious award ceremony every other year at Photokina has just award Sony, giving the company a total of three wins. Leading the pack was the Sony Alpha A65 which won ‘Best DSLR Advanced’, making the world’s first OLED OVF camera to win such an award.

“This impressive viewing experience (2359k dots) represents a breakthrough in ultra-high resolution clarity.”

TIPA also recognized the A65’s 24.3 MP sensor, 10fps at full resolution, thanks to the cameras Translucent Mirror Technology, and 25p and smooth 50p capability, all at Full HD resolution.

Next up was Sony’s highly awarded NEX-7 which also offers a 24 MP sensor and 10fps full resolution shooting with 1080p recording. Awarded the ‘Best CSC Expert’, the NEX-7 is seen as a compact system camera that “provides the same quality as an expert reflex camera.” The judges went on to say that the NEX-7 has

“the same 24 MP sensor as the SLT-A77 expert reflex while retaining compact size and offering a convenient, OLED-type EVF articulating monitor. Its elegant design, complemented by metal construction, sets it apart from other models. Offering numerous special effects modes, such as Sweep Panorama and Auto HDR, the camera can capture up to 10 frames per second, plus offers numerous HD movie options.”

Of course, no digital camera is complete without some sort of memory card and Sony’s newer, XQD card landed the ‘Best Imaging Storage Media’ award. The judges sighted the cards ability to meet the “demanding needs of today’s pro still and DSLR videographers.” With an ability to read/write speeds of up to 125 MB per second, the XQD is also used by other manufactures like Nikon. The award giving panel also highlighted the card’s

“rugged construction and inset pins as well as the PCIe interface and controller that outperforms any conventional CompactFlash card.”

With an award winning line of cameras, lets hope that Sony is able to push the message to the consumer who make up a majority of camera sales and not limit their sales to readers of site like ours and the professional crowd.

Discuss:

Do awards help shape your purchasing decision or is advertisement more central to your spending habits?

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TIPA awards 2012: Triple wins for Sony

16 April 2012

Sony expertise once again receives accolades from the imaging industry

BEST DSLR ADVANCED: SLT-A65
BEST CSC EXPERT: NEX-7
BEST IMAGING STORAGE MEDIA: XQD memory cards

The prestigious Technical Image Press Association has once again recognised Sony’s innovation in the digital imaging industry.

Sony’s SLT-A65, which won ‘Best DSLR Advanced’, especially impressed the judges of this year TIPA Awards “with the Camera’s OLED (and world’s first) electronic viewfinder quality with “real time” camera adjustment previews.” They state that “This impressive viewing experience (2359k dots) represents a breakthrough in ultra-high resolution clarity.” In addition to that feature the TIPA members highlighted that “Combining innovation with a class-high 24.3 MP sensor, the SLT-A65’s Translucent Mirror Technology enables 10 frames-per-second shooting at full resolution and Live View with phase detection focusing capability, available in all modes including HD Movie.” “The camera also offers three HD movie modes, including rich 25p and smooth 50p capability, all at Full HD resolution. For web videographers, the SLT-A65 allows users to shoot MP4 videos as well.”

Meanwhile, in the eyes of TIPA members, the NEX-7 compact system camera brings together excellent image quality with a responsive, exciting photographic experience. When talking about why the NEX-7 won the ‘Best CSC Expert’ awards, the TIPA judges cited: “The NEX-7 is a compact interchangeable lens camera that aims to provide the same quality as an expert reflex camera. It has the same 24 MP sensor as the SLT-A77 expert reflex while retaining compact size and offering a convenient, OLED-type EVF articulating monitor. Its elegant design, complemented by metal construction, sets it apart from other models. Offering numerous special effects modes, such as Sweep Panorama and Auto HDR, the camera can capture up to 10 frames per second, plus offers numerous HD movie options.”

Finally, the XQD memory card which won ‘Best Imaging Storage Media’, received the judges citation as follow: “Sony’s XQD Memory Cards are made for the demanding needs of today’s pro still and DSLR videographers. Offering read/write speeds of up to 125 MB per second (currently, when used with the Nikon D4s), the card can record approximately 100 RAW images in continuous shooting mode.” TIPA members also stressed that they “were also impressed by the card’s rugged construction and inset pins as well as the PCIe interface and controller that outperforms any conventional CompactFlash card.”

SLT-A65

The Translucent Mirror camera range has welcomed a new A-mount model appealing especially to advanced and serious photo enthusiasts. The α65 allows impressive high speed shooting (10fps) and continuous autofocus crisper and more responsive than ever for shooting moving subjects, whether in full HD videos or stills.

Not only is the α65 amongst the quickest cameras in its class, but it also provides impressive image quality with 24.3 effective megapixel resolution and broad sensitivity of ISO (100-16000). The electronic viewfinder brings the incredible option of previewing how the photo will actually appear so that you never have to take a photo over and over again to reach your ideal shot.

NEX-7

The NEX-7 takes the compact interchangeable lens camera to another level offering professional quality results in the body of a compact camera. Styled in magnesium alloy for strength and premium looks and weighing just 291g (body only), the NEX-7 combines the most advanced technical features to deliver an ultra rapid shooting response, highly responsive autofocus and flawless image quality with ultra low noise. Creative settings will help complement photography skills with 11 modes and 15 effects.

Enjoy even more freedom in your creativity thanks to full manual control and fully customizable control dials via the intuitive new TRINAVI control. New functions, such as the manual focus when shooting Full HD movies in 25p or 50p as well as the XGA OLED TruFinder, make it an ideal professional quality camera.

XQD memory cards

A new level of speed and performance comes with the XQD memory cards.

For photo enthusiasts and professionals alike, these new memory cards provide stable shooting of RAW images for the best image quality. Used in XQD compatible high-end DSLR cameras, users can capture up to 100 frames *in RAW thanks to its ultra high write speed performance, in addition to its blazing fast data transfer rate (up to 125MB/s; 1Gbps; write and read speed) through the PCIe** interface.

For more information on this new format please see the Compact Flash Association announcement here.