Sony to Begin Production of OLED TV's?

Despite Samsung taking all the recent credit for OLED televisions, Sony was the first true backer of the format and the first manufacture to release an OLED TV. However, coming in at just 11-inches with a $2,500 price tag was a barrier that understandably most did not want to cross. With two years having passed which is eternity in the tech world and Samsung and LG now backing bigger OLED TV’s (though no price point has been set and many analysts assume a $5k+ price) Sony seems to be eyeing a return to the format. Besides the introduction of their 11-inch OLED TV, Sony currently utilizes OLED in a lot of their product lines like the PlayStation Vita which sports a 5-inch OLED screen and many of their Alpha cameras which also house a much smaller OLED EVF. With Sony having sold their S-LCD business back to Samsung and having spun off their larger LCD business to Japan Display, how the electronic giant plan to get back in the larger OLED game?

If reports are to be believed, Sony is looking to partner with Taiwan-based LCD display company AU Optronics. The two companies are believed to be in talks to create a join venture to create OLED televisions which would help “more clearly define the batte lines.” The challenge that faces Sony and other manufactures currently is the cost of producing OLED televisions which despite their superiority in quality, also come with a much bigger price tag which will make it hard for many consumers to purchase.

When contacted, neither company had any comments on this story.