Sony is no stranger to the eReader market, having been one of the pioneers of the format, though you wouldn’t guess that now, due to their nearly non-existant marketshare. Like Amazon, Sony also offers an app, for multiple platforms, including iOS and Android. The Reader app which famously launched in 2010 for Apple’s iPhone and iPod Touch was soon after rejected, due to Apple’s policy of not allowing apps that bypassed Apple’s own in-app purchase system. Now, after two years, iOS fans who might own a Sony Reader can rejoice at the arrival of the Sony Reader app.

As you would expected, the app allows for synchronization of your books between iOS (iPhone, iPad, iPod Touch), Android and Sony Readers. The free app this time around abides by Apple’s policy, leaving users to either purchase eBooks through the web browser of their choice which allows them to instantaneously appear in the app or access previously purchased books. Though fully compatible with the iPad and iPad mini, Sony has yet to make a native app for the iPad which rival Amazon has had from day one which begs the question, what has Sony been doing for two years?

Discuss:

After a two year break, should Sony have included a more robust ‘Reader’ app for  iOS which included a native iPad form factor?

[Via iTunes]