For those who are unfamiliar, Jim Cramer (pictured above) is the host of Mad Money on MSNBC which aims to give average viewers tips about the stock market and trading. As a regular part of the show, Jim gives his opinion on stocks and and whether someone should ‘buy’, ‘sell’ or ‘hold them. While analyst opinions which technically Jim Cramer is not one of is not something we report on regularly, Cramer does, for better or worse, hold a powerful voice with consumers who own stocks. Cramer himself has had a spotty track record with his recommendations which had him apologize on The Daily Show with John Stewart. Still, it’s noteworthy that Cramer no longer holds a positive outlook on Microsoft, despite giving the stock a buy recommendation on June 18. Microsofts 52-week high is $32.95, and its 52-week low is $25.44. Despite strong performance from the Xbox division, Microsoft has had a hard time gaining traction with Windows Phone 8 and has received a lukewarm response to Windows 8 and its Surface tablet. Not surprisingly, Sony got the worse of the two companies. His comments, after the jump.

Jim Cramer has doubled down on his views of Sony who stocks 52-week high is $22.35, and its 52-week low is $9.57. To put that into perspective, Sony currently evaluated at $11 billion, far below rivals Microsoft ($229 billion) and Apple ($495 billion). Previously, on September 21st, Cramer had expressed his views to sell Sony stock and has since followed them up with another sell evaluation. Sony’s stock currently sits at a 20 year low while new CEO Kaz Hirai attempts to turn around the company by selling off unneeded assets like their Lithium-Ion battery business, S-LCD operations, a 10,000 worker reduction. In the last year, Sony Mobile has climbed to be the world’s third largest smartphone provider while the PlayStation 3 has crossed the 70 million unit sold mark, catching the Xbox 360 despite costing more and being out one year less.

Discuss:

Do you think Cramer’s evaluation to sell Sony is right or are they a good long term investment?

[Via WallstCheatSheet]