A crowd pleaser during CES 2013, Sony unveiled a 56-inch OLED monitor that floored journalists and rivals. The extremely color rich television with deep blacks had something for everyone and had many walking away without being able to find a fault. Now, Sony has announced the fate of the next generation television. Unlike the 55- and 65-inch 4K XBR TVs which were just announced for an April 21st release at an extremely affordable price, the 4K OLED televisions will be taking a different route. Due to the high cost of OLED manufacturing and the longer production process, Sony is opting to release 30-inch (4,096 x 2,160) and 56-inch (3,840 x 2160) 4K OLED monitors for professionals.

Gary Mandle, Sony’s senior product manager, professional displays, said:

 High-quality reference grade OLED monitors are more important now than ever, especially when working with 4K content. At this level of production, color accuracy and reproduction are critical. With these improvements in viewing angles, color shift and additional enhancements, professionals are now even better equipped to critically evaluate any type of signal. 

As it stands, Sony has yet to release a price for the two different sizes and once announced, you won’t be able to find them in any retail outlet. Instead, you will have to go through Sony’s professional chains to place an order. What we do know however is that the 30-inch will become available in 2014. Sony has long displayed a discipline of getting technology to the professional sector while they fine tune the manufacturing process and drive costs down in order to bring the product at hand to consumers. While other manufactures have long talked OLED technology, Sony has been shipping them in small sizes and low quantities. With the announcement of the 30- and 56-inch OLED screens, this marks the next phase for OLED productions and a likely 2015 or 2016 expansion for home consumers.

Discuss:

Will your next television be a traditional 4K LCD or will you wait for OLED technology to take over?

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SONY UNVEILS PROTOTYPE PROFESSIONAL 4K OLED MONITOR AT NAB 2013

New “A” Series of TRIMASTER EL OLED Monitors
Offers Industry-Leading Wide Viewing Angles

LAS VEGAS, NAB Booth 11001, April 7, 2013 – Sony’s latest innovations in professional display technology include the development of a new 4K professional OLED monitor and a new series of OLED monitors with wider viewing angles and significantly reduced color shift.
Sony is developing 4K OLED monitors that can reproduce video signals with the highest degree of accuracy. This R&D technology will be demonstrated at NAB with 30-inch (4096 x 2160) and 56-inch (3840 x 2160) prototypes. Sony’s 30-inch 4K OLED monitor is planned to be launched in 2014.
The new “A” Series TRIMASTER EL™ OLED professional monitors use an improved panel for an industry-leading wide viewing angle that reduces color shift by half* compared to previous models. These capabilities enable group monitoring by video engineers or colorists, improving overall productivity and workflow efficiency.
The “A” Series includes the BVM-E250A and BVM-E170A master monitors for high-end cinema and broadcast applications, the BVM-F250A and BVM-F170A master monitors for TV productions and broadcasting, and the versatile PVM-2541A and PVM-1741A picture monitors for a wide range of monitoring applications.

“High-quality reference grade OLED monitors are more important now than ever, especially when working with 4K content,” said Gary Mandle, senior product manager, professional displays, Sony Electronics. “At this level of production, color accuracy and reproduction are critical. With these improvements in viewing angles, color shift and additional enhancements, professionals are now even better equipped to critically evaluate any type of signal.”
Sony’s OLED displays reproduce accurate blacks and colors with exceptional dynamic range and outstanding motion response that enables the most accurate picture evaluation in the industry. Sony’s TRIMASTER EL monitors are popular with discerning users who demand professional-quality picture performance. Sony has delivered more than 20,000 professional OLED monitors worldwide***.
The new “A” series will replace these existing Sony monitors: BVM-E250, BVM-E170, BVM-F250, BVM-F170, PVM-2541 and PVM-1741.
New “A” Series OLED Master Monitors

BVM-E250A
BVM-E170A
BVM-F250A
BVM-F170A

New “A” Series OLED Picture Monitors

PVM-2541A
PVM-1741A
Sony’s new “A” Series TRIMASTER EL OLED monitors will be available in May 2013.

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