Kazuo Hirai, president and CEO of Sony, sat down with Jon Fortt of CNBC’s “Closing Bell” at the AllThingsD Digital Conference yesterday to address rumors that the company was “looking a spinoff 15 to 20%”  of their Entertainment division, including Sony Pictures and Sony Music.

Hirai told CNBC that the decision to sell these assets was one that would have to be made by Sony’s Board of Directors after a “thorough discussion on the merits of the proposal,” and Hirai himself had brought in outside advisers in order “to objectively look at the proposal.” Calling the entertainment properties a “great contributor” to Sony as a whole, Hirai said the most important priority was that the division continues to provide support to their Electronics department which has struggled in recent years. Kaz stated that “given the proper focus, given the proper strategic prioritization” that television sales could turn around.

The Xperia Z smartphone was highlighted by Hirai as an example of products that were resonating with consumers, revealing that the Android-powered device would be available in US markets “very shortly.” Hirai also spoke briefly about the PlayStation 4 and how it would be marketed against the just announced Xbox One, emphasizing  that the PlayStation brand is known for the “best and [most] compelling games… through first party studio products and through our third-party partners” while also bringing non-gaming apps and services as well.

For the complete video interview with Hirai, see the report at CNBC.com.