PlayStation UK Boss: “We’re More About a Brand Than a Box”

PlayStation UK president talks future of PlayStation brand

Sony is talking about the future of PlayStation, and we still have about a month to go until the launch of the PlayStation 4. In an interview with the UK’s Official PlayStation Magazine, Sony Computer Entertainment UK president Fergal Gara has detailed the future of the PlayStation business–which could be more software based than hardware focused.

Talking to OPM UK’s Leon Hurley, Gara highlighted the expanse of the PlayStation brand through online streaming through the Gaikai, starting with the PlayStation 4, PlayStation Vita, and PS Vita TV.

  The direction of travel is that we want to make more PlayStation experiences available on more devices, he explains. So allowing us to interact with the gamer in more ways, more flexible ways, and through more touch points in their daily lives. 

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Courtesy of OPM UK

Gara went on to elaborate on what Sony Worldwide Studios president Shuhei Yoshida had hinted at when he said that the “ultimate goal” was to “deliver PlayStation games to all devices”:

 “We see PlayStation as a brand, not just as a box. Going out to 2013 and probably more appropriately 2014, 15, 16, 17 you’ll see start to see PlayStation 4 as a brand and a service, as a set of services, a set of experiences.” 

Gara emphasized that the PlayStation 4 was the hub of their efforts, but things like the Vita TV, announced at the Tokyo Game Show and currently only scheduled for release in Japan, and even non-Sony devices could be utilized by Gaikai to bring PlayStation to more people than ever.

 “For the foreseeable PlayStation 4 will be the pinnacle in terms of the highest possible experiences, the most powerful service we can offer. But we can offer many many more. The Gaikai acquisition, PlayStation Vita TV capability. There are lots of pieces here that all point to that direction really. Which is: PlayStation experiences on devices, some Sony devices and non-Sony devices in time as well.” 

For the full conversation with PlayStation UK’s boss, check out OPM’s interview. For more on the future of PlayStation, in Sony-branded boxes or not, keep checking back with SonyRumors.

Discuss:

Do you want to see PlayStation games find their way to PCs, tablets, and more through Gaikai?