After being on the market for a few months, it seems that Sony is finally turning its attention towards the Xperia Z Ultra, their mega smartphone Phablet. As a recap, the Sony Xperia Z Ultra offers a 1080p 6.4-inch display that might as well be a small tablet. In fact, it’s likely that thought process which led Sony to announce a Wi-Fi only edition of the Xperia Z Ultra yesterday which in turn makes the unit a tablet. Now, Sony has enlisted Spider-Man and released a clever new marketing spot in Japan that is simple and to the point. Are you listening Sony’s marketing team in the US? The clever ad and the making of it can be found, after the jump.

Discuss:

What did you think about the new Xperia Z Ultra promo?