Sony Pictures Television has recently announced plans to expand further into the UK market with its acquisition of CSC Media Group, adding a further 16 television channels to it’s UK portfolio.

Currently Sony owns TV channels in the UK including Sony Movie Channel, Movies 4 Men, and Movie Mix. These channels are ad-supported and are will now be complemented with the addition of popular channels including True Entertainment, Pop and Chart ShowTV.

 The acquisition of CSC further demonstrates our commitment to the UK market and our intent to continue to grow our tremendously successful global portfolio of networks, 

Andy Kaplan, president of worldwide networks for Sony Pictures Television

Read on for more details.

Sony Pictures Television (SPT) is waiting for regulatory approval of this deal which would give it a firmer presence in the UK TV market. Currently it runs 9 channel feeds and 2 free-to-air channels capturing an audience of 20m viewers per month.

Andy Kaplan, president of worldwide networks for Sony Pictures Television continues:

 These new channels perfectly complement our current offerings, allowing us to provide viewers with a variety of entertainment choices and advertisers with greater reach and cross-channel opportunities. 

If given regulatory approval, SPT Networks will become the fifth largest cable/satellite group in the UK market by commercial ad views. Ads on SPT’s channels are currently sold by Sky. While actual Sony TV sales might be going through a rough patch, it seems Sony is trying to stay connected to our screens via the channels watched.

You can read more from Sony here.

Discuss:

Is TV still a worthwhile medium for Sony to invest in?