In order to get word out about ‘Share Play’ which I believe to be an innovative and even groundbreaking differentiator between the PS4 and Xbox One, Sony is running a new PlayStation 4 ad in Europe titled ‘Welcome To The Future Of Play’ that highlights the newest feature. Made available with PlayStation 4 System Software Update 2.0, Share Play allows a friend to take over your console and play on your behalf, even if they don’t own the game, thanks to Sony’s cloud network which powers PlayStation Now. Besides showing off Share Play, the ad also highlights other PS4 services like the PlayStation App on smartphones and new YouTube share functionality.

Discuss:

What do you think about the Welcome To The Future Of Play ad?