In a somewhat surprising manner, Sony has rolled out a second ad this week in the US. Dubbed Roof, the clever and extremely simply ad shows off the Remote Play feature between the PS4 and Xperia Z3. Sony ran a similar ad in Europe earlier in the month which highlighted the same features between Xperia devices and PS4. Besides highlighting the PS4, Sony is hoping to garner attention for its flagship Xperia Z3 smartphone which for the first time in the US has carrier support from T-Mobile and Verizon.

In the past, Sony’s smartphone strategy had lacked carrier support in the US, leading to marginal sales and a nearly zero percent marketshare. After the jump, the Sony Roof ad awaits you.

Discuss:

What did you think of the Sony Roof Ad?