4K has become more affordable. You may remember the slogan from last year – “4K for 2K.” That saying received an update by Sony Electronics President and COO Mike Fasulo on the Sony press conference stage on Monday. Now boasting “4K for 1K,” Sony has brought 4K into an entirely new price point and demograph. The new Sony FDR-AX33 4k HandyCam camcorder brings with it a 30% smaller and 20% lighter design at half the price of the AX100.

We got hands on with the camcorder at the Sony booth at CES 2015 – check out the video above to get an inside look at the FDR-AX33.

Discuss:

Does Sony’s newest AX33 4K camcorder appeal to you?