Thanks to an anonymous tipster who sent us the above video, we may have our very first look at a proper marketing campaign from Sony for their 4K lineup. As you can see from the 30 second ad, Sony is highlighting their ludicrously thin X900C and X910C 4K TV. What strikes me beyond that we’re finally getting a Sony ad is how beautiful the commercial is. Unlike past Sony commercials which at times are too artsy and lose the message or too wordy and try to over sell what the device is, this ad is brilliantly simple. No voiceover, no talk about specs, and certainly not all over the place. Instead the ad focuses on one of the biggest selling points of the X900C line, their thinness.

A few more thoughts after the jump.

I dare say the above ad is much more ‘Apple’ like than previous ads from Sony. The product is front and center and shown on every frame of the ad. What’s even more interesting is till the end, you’re not sure who the product is from which is a bold move by them. Instead of blasting you with SONY all over the place, the ad simply lets the product talk with a simple tagline at the end. If that doesn’t capture your attention, I don’t know what will.

It’s been a while since we’ve seen a proper ad from Sony and I hope the above leaked TV ad is a sign of things to come. If you liked the ad, I highly recommend tweeting it to Sony (@Sony @SonyElectronics) and letting them know that you want to see more of this. And as a Sony fan, I hope you guys share the heck out of this ad.

Discuss:

What did you think about the leaked Sony 4K TV ad?