Unveiled earlier this morning, the Sony a68 is the newest entry level Alpha camera from the number one mirrorless camera maker in the world. Despite its entry level status, there’s a lot to be liked about this A-mount model, which offers a 24-megapixel APS-C sensor at a very affordable price.

If you want to know more, you know where to meet me.

For a long time now, Sony has been focusing on the higher-end camera market with models like the a7S II which carries a $2,999 price tag for just the body and even the $1,999 Alpha A99. As wonderful as that is, many of us will likely never need that kind of fire power under our trigger finger. To that end, the a68 might just be the camera we’ve been looking for.

As specs go, the a68 has a lot to offer like a hybrid electronic OLED viewfinder with 100% coverage which Sony claims offers “faithful color reproduction.” If a viewfinder is not your thing, you can most certainly rely on the 2.7-inch TFT LCD that tilts 135 degrees up and 55 degrees down, making it easier to get shots that might have not be possible with a traditional viewfinder.

Speaking of shots, all of this is fueled by a 24-megapixel Exmor CMOS sensor with an ISO range of 100-25600 and 1080p video. Note the lack of 4K video but again, depending on your needs, that might just be fine. From Sony

 Full HD movies use the efficient XAVC Sv format for high bit rate recordings at up to 50 Mbps with outstanding detail and low noise. And thanks to Sony’s unique Translucent Mirror Technology, you can enjoy non-stop continuous autofocus that effortlessly tracks moving subjects for crisp, professional looking footage, whichever format you choose to record in. 

A key feature of the a68 is what Sony calls “4D Focus” which offers a 79-point phase-detection AF that works continuously at up to 8fps. Even better is that 4D Focus works even in low-light conditions.

To complement the 4D Focus, the a68 has a built in feature called “Inside SteadyShot” that works with all 34 A-Mount lenses. Sony is also taking customization seriously by allowing you to map the 10 physical buttons.

Despite its early announcement, the Sony Alpha a68 won’t arrive on store shelves until March. Once available, you can expect a  €600 (around $650) price tag for the body only which should make it a far easier purchase.

Discuss:

Does the Sony a68 peek your interest?

[Via Sony]