A month or so ago, Sony released a cheeky ad in Europe dubbed ‘The Wonderful Life of a PS4 Player’ which featured a ton of PlayStation characters, dancing, and wonderful visuals. I’m not a huge fan of the ad as Sony’s had similar ad campaigns in the past. While wonderful for hardcore gamers catching all the references that are being lobbed at them, I’m not sure it does much to sell the console. Then again, with how well things are going for PS4, maybe Sony doesn’t need to push the console as much as keep the fanbase happy with content that’s very much geared at them.

The ad:

Whether you like the ad or not, after the jump, you’ll find a behind the scenes video on how the ad was constructed which is quite fascinating.

I’ll be damned if that song doesn’t get stuck in your head after having watched the ad multiple times. I’ll save you the hassle; it’s “Go” by the Chemical Brothers off of their 2015 album, Born in the Echoes.

Here is the behind the scenes of The Wonderful Life of a PS4 Player.

As I’m wrapping up this article and the more I think about it, the more I like the ad for what it is but still find it lacking of any substance that would make somebody viewing say “I want to go buy a PS4.” Then again, if the goal of the ad is simply brand awareness, then I think it’s a stellar and creative piece. Basically, I’m torn.

Discuss:

Do you like the ad?