Earlier today during his annual CES keynote, Kaz Hirai, Sony CEO and President unveiled the company’s latest 4K HDR televisions. Dubbed the XBR-X930D and XBR-X940D, the newest Android TVs build on their predecessors with an even thinner design, due to a lack of Magnetic Fluid Speakers with full HDR compatibility from day one.

Mike Fasulo (pictured above), President and COO of Sony Electronics:

 Sony knows HDR from the lens to the living room – we were among the first to use cameras that film in 4K and HDR and have been on the forefront of offering consumers technology that can bring the stunning experience of 4K and HDR into their homes. Our new lineup of 4K HDR televisions is proof of our continuing efforts to bring the latest and greatest technologies to market that will provide the best home entertainment experience. 

After the jump, a whole lot of details on the Sony 4K HDR X930D and X940D TVs.

XBR–X930D Series 4K HDR LCD TV (55” and 65” Class models) and XBR-X940D (75” Class model)

• HDR compatibility to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors.
• X-tended Dynamic Range PRO to produce ideal contrast, enhancing HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with unique backlighting algorithm.
• New Slim Backlight Drive technology, which uses a unique grid array local dimming backlighting structure to distribute the backlight source more precisely to each specific zone of the screen while maintaining a slim display. (X930D only, the X940D is built in with slim full-array direct backlit LED.)
• Brilliant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
• 4K X-Reality PRO brings stunning detail using a unique algorithm from a reality creation database for TV broadcasting, DVD, Blu-ray Disc, Internet video and digital still photos.
• 4K Processor X1 to improve color accuracy, contrast and clarity of HD, 4K and 4K HDR video.
• Supports Google’s Android TV operating system, making it easy to stream video, functions as a gaming device and providing enhanced features. Google Cast will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices.
• Voice Search and Voice Command available through a remote equipped with a microphone. With access to Google Play, consumers can enjoy what they like to do on a smartphone or tablet, from their television.
• Sony’s exclusive Content Bar allows customers to access content quickly and intuitively without disturbing while watching TV by enhancing and shortening content direct access.
• Features an ultra-thin design that creates an expansive, borderless picture and mounts flush to a wall. When hung against a wall the television is so close, and the bezel is so thin, that it can appear to be flush with the wall.
• When the television is set on a TV stand or a cabinet its clean cable management keeps wires out of view and looks equally elegant when viewed from the back or front.

Sony did not announce price or release date for the line which ranges is available in 55-, 65-, and 75-inch models. They did however assure me that these units would be shipping in early 2016 so we hopefully won’t have to wait long.

It’s also worth pointing out again that the X930D series is extremely thin though slightly thicker than the X900C. Sony was able to achieve these by dropping the Magnetic Fluid Speakers from the sets which means you’ll have to either purchase a separate sound bar or surround sound system. On the bright side, this will likely mean a decent drop in the line’s price tag.

I’ll have plenty more on the X930D series through the week.

Discuss:

Do you have any questions about Sony’s newest 4k HDR TV?

[Via Sony]