On the heels of their 20 year partnership with Zeiss, Sony unveiled their own G Master Lens, aimed squarely at professional photographers. These new lenses are noteworthy not only because they boast some impressive specs, but because they’re fully built by Sony. The release of these lenses and honoring of Zeiss is no coincidence and make no mistake, the future of Sony’s lenses ambitions will be fully realized internally.

By bringing lens production in house, Sony will be able to innovate how they see fit and better control their release date. This doesn’t mean the partnership between the two companies will come to an end tomorrow – but it does mean that we’ll see more and more lenses popping up directly from Sony over the next few years. However don’t expect entry level lenses with the G Master branding quite yet, seeing how Sony cannot achieve economies of scale it needs to bring the prices low enough.

So what the heck is the difference between a G Master Lens and a Zeiss lens? The above image from a Sony presentation explains. In short

 the G Master lenses aim for high resolution and a perfect bokeh while the Sony/Zeiss lenses focus on resolution and contrast. 

Discuss:

Do you think we’re heading to a future where a majority of Sony’s lenses will be produced in house?

[Via MirrorLessons]