Sony Comments on Convergence of Photography and Videography

Over the past few days, we’ve provided you with snippets of what Sony thinks is the future of photography and specifics like why the A6300 lacks sensor stabilization. Now we have the full comments of Senior Manager of Product Planning at Sony, Yutaka Iwatsuki, on the convergence of photography and videography which Apple officially kicked off with the iPhone 6s and its Live Photos feature.

His full comments after the jump.

Sony brand is evolving both in the world of photography and video. I think in the coming years, these two worlds are already very close to go even interact. Today, there are photographers and videographers and I think in the future we will have designers who can also play well with still or moving images. And in the area of the image, we still have progress to make, particularly for perfect images at high sensitivities, better dynamics.

I think for many growing up today, especially those who grew up with Instagram and YouTube, photography and videography will simply have less of a meaning to them than it would to you and I. We look at them as two very distinctly different mediums but in their minds when they’re on Instagram let’s say, they’re not concerned by the mechanics behind their technique and instead more focused on expressing themselves – whether it’s a photo or video. Add something like Live Photos to that mix and the line is even further blurred.

It’s worth noting that the above is a poor man’s example of a Live Photo. What I’ve done is turn a Live Photo into a GIF which not only lowers the quality dramatically, but isn’t as smooth and lacks sound. For those interested in what Live Photos can look like, you can hit the link here.