I love these kinds of rumors because they’re almost from your father’s brother’s nephew’s cousin’s former roommate who knew a guy. However, I still thought it worth a share regarding the f/1.8 APS-C E-mount lenses.

I had the chance to talk with a street photographer in Japan who says he participated as a photographer in a Sony marketing research focus group. Those in the group used A6300 with all current APS-C and full-frame Sony lenses and were asked to complete questionnaries and answer interview questions about their experience and about their wishes for future lenses. The questionnaire and the interview asked about their preferences for prime vs zoom, focal lengths, max aperture, use of OSS stabilisation, low price vs high image quality, and whether they want and are prepared to pay more for depth-of-field scales and for pancake designs. They were also asked about their thoughts on specific hypothetical lenses, they were told these lenses don’t exist nor is Sony working on them but the marketing team wanted to know what they had to say assuming such lenses existed, these imaginary lenses were described in the questionnarie as an APS-C 23.5mm f/1.8 OSS and an APS-C 18.5mm f/1.8 OSS both with a price and image quality similar to the 35mm f/1.8 OSS.

Now, you can look at this in two ways – that it’s good news that Sony is still looking into newer and faster f/1.8 APS-C E-mount lenses or that of course they’re looking into these types of lenses. Subtle difference in thought process but the end result could be the same, in that there is no guarantee that just because Sony is looking into it, we’ll actually see any new lenses.

Discuss:

Do you see the need for newer f/1.8 APS-C E-mount lenses?

[Via SonyAlphaRumors]