Sony Will Release More Affordable 4K TVs This Year – X70D, X75D & X80D

by Sohrab Osati | Jun 27, 2016 | 8 comments
Sohrab Osati

Sony_ XBR_65X750D

Sony tends to be a less than boastful company and that’s been clear under Kaz Hirai’s leadership. During his time at CEO, Kaz has taken a hands on approach with turning around the company’s television division which for years was bleeding cash – and a lot of it.

In the past few years, not only has the division recovered, but it’s finally turned profitable as well. But the recovery has come at a cost, which has been far lower sales volume. That’s because one of the key strategies to turn around the division has been an increase focus on profitability which has seen Sony transition to more premium TVs which higher profit margins. On the other hand, a lot of companies like Samsung and Vizio sell a wide variety of TVs with a majority of their volume coming from low-end sets that are either sold at razor thin margins or at a loss.

This has been a game that Sony has wisely decided not to pursue any longer, much like Apple who chooses to sell premium devices as opposed to chasing marketshare for the sake of it. But with a division that’s now stabilized, it’s looking like Sony wants to increase its marketshare with some more affordable sets.

Though Sony has yet officially announce anything new, with the TVs already making an appearance on Amazon and a late July TV related press event scheduled in London, there is little doubt that new 4K TVs are coming.

Specs are obviously mostly nonexistent but what we know is this: Sony will be releasing three new series – the X70D, X75D, and X80D.

Europe

  • Sony XD70
    • 49XD7005 – £799
    • 55XD7005 – £999
  • Sony XD75
    • 65XD7505 – £1699
  • Sony XD80
    • 43XD8005B
    • 49XD8005B
    • 55XD8005B

US

  • Sony 700D
    • 49X700D
    • 55X700D
  • Sony 750D
    • 65X750D – $1,499
  • Sony 800D
    • 43X800D
    • 49X800D

As you can see, pricing is scattered at best and the prices that are available come from retailers, meaning they are far from official. However they should give you a pretty decent idea as to what you can expect from the new lineup.

Discuss:

Are you interested in a more budget friendly line from Sony?

[Via FlatPanelsHD]