File this under shocking but deliver a good piece of hardware at a fair price and it will sell. In the case of Sony, starting with PS4, there was a clear shift in thinking – deliver what consumers want. PS4 Pro, though received quite well by the press and reviewers alike, was never meant to please them, nor was it meant to check off everything a techie would want, hence the omission of a 4K Blu-ray drive. Instead what the PS4 Pro delivers is what consumers will want – better gameplay and enriched graphics.

Are all games true 4K? No, but then again ask the average person if they can tell you if the show they’re watching is being broadcasted in 720p or 1080i and they’ll likely stare at you dumbfounded. But ask them if they feel like the quality of what they’re watching is good or not and they’ll be able to tell you all about their experience. PS4 Pro is no different – it’s not about measuring the exact output resolution but rather if HDTV and 4K TV owners are getting something better than before and so far, they’re responding with a clear yes.

According to DualShockers, during a recent conference call, GameStop, the giant game retailer, had this to say:

 We have seen strong demand for new consoles: the PS4 Pro is off to a strong start, and VR is generally on the shelves for less than ten days. 

In the months leading up to PS4 Pro’s release, there was a general slowdown of sales that lead to Xbox One beating PS4 for a few months in select countries and GameStop noted this too.

 There was definitely a slowdown of sales of PS4 prior to the PS4 Pro. There was definitely… but The PS4 Pro, once launched, took right back up again. 

But it’s really no surprise right? Like the iPhone, PlayStation has a dedicated set of users who are quite in tune with what the company is doing and the arrival of PS4 Pro was no surprise. Given its impending arrival, naturally PS4 sales slowed as consumers began to anticipate its release but with it now on store shelves and accompanied by the new lower priced PS4 slim, PlayStation is poised to have a great holiday. Think you’ll be picking up any PlayStation hardware on Black Friday?