Like E3 on steroids (since way more money is being dumped and is up for grabs, ultimately), companies attending CES have been known to put together extremely elaborate booths in order to draw attention to their product. For its part, Sony has tended to keep things more casual and to the point but this year, they did something a little different. Towards the back of their booth, they put together a faux plane fuselage with speakers all throughout it pumping ambient noise you’d typically hear when flying to show off their noise-cancelling headphones. Elaborate, clever, and tasteful – here’s a preview.