Alongside their drool-worthy 4K OLED TV, the XBR-A1E, Sony also updated their consumer flagship series, the X930E (55- and 65-inch) and the X940E (75-inch). I refer to that as the consumer series because though ticking off everything on most people’s want list, it’s still affordable enough where as with the A1E and Z9 series, you likely can either afford it or you can’t.

So what’s new with the E series compared to the 930/940D? Only a handful of things but each of those changes will have a profound impact on the TV experience. Here is a video preview.