Chalk this purely under the WTF category, but the above header is about as real as it gets. In Dubai, the country with no shortage of money which currently houses some of the world’s most beautiful buildings, is getting something exotic that goes in line with the lifestyle that the wealthy get to enjoy there. Set to debut on December 3rd, 2014, Sony is opening an underwater ‘Xperia Aquatech’ store according to Rüediger Odenbac, Vice President of Sony Mobile Middle East and Africa. The new underwater Sony store will allow select Sony customers. VIPs, and media to view and play with waterproof Sony smartphones and tablets like the Xperia Z3 and Xperia Z3 Tablet Compact.
According to Odenbac, they
promised 2014 would be a year marked by a Bigger, Better, and Bolder Sony approach to both our products and the way we present them
and they believe this is one such way. That is, if it wasn’t the most absurd idea ever. Let me explain.
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